My Brand

 The logo was created for me to have a sense of personal branding. The reasoning behind this logo design is multi-level. Initially, when you see Nexa Bold it is meant to show the viewer a simple yet formal font that is also carried out by the basic black and white nature of the logo. I chose it to be bold instead of Book or Light without italics because I like to be bold in my life choices and do what others might not think to. The “O” inside of the J makes the design look flush and visually appealing. The Japanese writing says “design” which is pronounced Sekkei. The reason behind having Japanese writing saying the word design is because I wanted to incorporate their language because of its uniqueness and the fact it is its own form of art, similar to my own. I have my own style at Jackson Otto Design and I want to stay true to it.